The University of Ghana Business School (UGBS) in collaboration with the International Center for Information Technology and Development announce a Public Lecture and Book Launch on Electronic Commerce and Customer Management as follows:
 

 

The lecture on e-commerce and customer management seeks to throw light on how the Internet is being (mis)applied in the improvement of personal employee and corporate productivities of public and private sector firms operating in Ghana in Africa. This lecture will be of immense value to executives, managers and policy makers in both private and public sectors of Ghana.
 
The book on e-commerce and customer management in Ghana is edited by Hinson, Boateng and Mbarika. The book is a 14 chapter treatment of the industrial  use of the Internet in Ghana. The book focuses on major industrial sectors like tourism, banking, legal practice, manufacturing, export and education. It also examines the regulatory and environmental readiness for the conduct of successful e-commerce in Ghana and closes out with managerial tips for e-commerce adoption in Ghana.